Groundswell is “an all volunteer outfit of designers and activists committed to social change.” Last Friday, they caught up with our Founder and Creative Director, Jerry, and Sami, our Media Liason and Director of Sustainability for an interview, posted here.

This group of obvious visionaries, “confronted with the motto, “The truth is your best tool”, wanted to know just how The Change integrates “good for the world” businesses with politics, spirituality, anarchy and a free market to grow good commerce.

Jerry dives into the conversation first, explaining, “To create something I find some core truth that works for me. Yet when that truth is overlaid onto a brand that’s essential mission is to sell stuff at the highest profit –it becomes uh, what do you call it, oh that’s right, a fucking lie. I started to think about this around the same time I started becoming hyper-aware of all the problems we’re facing in the world. And SUV’s had a lot to do with this. Being surrounded by SUV’s really set me off. I did a lot of SUV flyering at first.”

For more inspiring truth, take a look.