the TAO of CHANGE

a boots-on-the-ground view of the change that's a-foot

Posts Tagged ‘green consumption’

Thursday, June 25th, 2009

by Tao

According to an article from the Valley Advocate, published in March 2009, “America is in the midst of a baby boom; federal statistics released last week report there were more than 4.3 million babies born in the U.S. in 2007, more than the number born at the peak of the post-World War II boom. And, according to the recently released documentary, Consuming Kids: The Commercialization of Childhood, the child-marketers are ready and waiting.

Consuming Kids is one of the best films I have seen in years that explores the various ways in which the identities, values, and future of young people are held hostage to a world shaped by the poisonous culture of consumption and commodification. Every school should buy this film and learn from it. And every parent, educator, and concerned citizen should watch this film if they believe kids deserve a more just world and future.”
– Henry Giroux | Professor of English and Cultural Studies at McMaster University | Author of Youth in a Suspect Society: Democracy or Disposability?

The sections of the film cover a lot of ground, including, “The Floodgates Open | By Any Means Necessary | Under the Microscope | Brand New World | Cradle to Grave | Rewiring Childhood | Our Future”. I haven’t yet seen it, but it sounds like a message long over-due. Take a walk into Babies/Toys/kids R-Us and look around and you won’t need much more proof.

I could (and I have) touted the merits of green goods for kids, but consuming green goods is still consuming and it’s not enough to save our earth or our children’s perceptions and mental health.The critical step in cultural and social change is to reboot the brainwashing process that has convinced us of what we “need” both as adults and as adults consuming in the name of our children. This film is a good start and is hopefully making its way through all libraries, schools, educators and non-profits as we speak.

Written and directed by Adriana Barbaro and Jeremy Earp, watch a preview and learn more here.

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