the TAO of CHANGE

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Posts Tagged ‘Earth Day’

Wednesday, April 22nd, 2009

by Tao Oliveto, Carrboro, NC

It’s officially Earth Day – year 39 and counting. Have we become more aware of saving the Earth? I think so. Has naming a day for the earth helped or hurt the cause? I’m not sure. It’s possible that designating one day for the earth has had a placebo effect. If it’s a national holiday, that means somebody is out there taking care of things, right….? Take a look at Earth Day History from Grist.org and see what you think.

In fact, in the early years, Earth Day events were a little like the debate over LiveEarth – a lot of trash and carbon for a little awareness and fun. Even just a few years back, Whole Foods decorated the stores and handed out lots of plastic party favors in the form of balloons and buttons, all in the name of the Earth. Fortunately, most events now have a handle on compostables, recyclables and offsets but as the writer, Jennifer Oladipo points out here, the Earth Day impact may have lost its luster.

However, Earth Day is a miracle marketing tool for green zines and green goods, so if you have been thinking about finally getting those CFLs, a composting bin, or LEDs, now’s the time to browse sites like RealGoods.com, who is offering 20% off popular items.

This Earth Day celebrates more green orgs and efforts than I can keep up with, so I’ll tip my party hat to that. Al Gore had a hand in starting it all and he’s still at it with WeCanSolveIt.org and RePowerAmerica, where he says, “In order to solve the climate crisis, we can’t just change light bulbs — we need to change laws.” Let’s think bigger than balloons, so we will really have something to sing about. Happy Earth Days. Tao

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