a boots-on-the-ground view of the change that's a-foot

Posts Tagged ‘conservation’

Build Sense, Inc. – tells it like it is

Tuesday, July 29th, 2008

Build Sense, Inc.

“We only design and build genuine SUSTAINABLE houses. if you want a cheap code standard house, please don’t call us. if you want high utility bills and mediocre indoor air quality, don’t call 919-667-0404. if you like drafty and poorly lit rooms, don’t call us. if your weekends are better spent maintaining your home than relaxing with friends and family, please don’t visit if you want to needlessly use enough water to drain falls lake, please don’t call us. if you need a five car garage for your hummer collection, please, please don’t call us. if you want to reduce your initial budget to bare bones only to pay twice as much as your “savings” in the first five years of operating costs, please don’t call us. if you think that global warming is a hoax perpetuated by nutty left wing liberals, please don’t call us. if you think that we will continue to have an inexpensive energy source in the next few decades, please don’t call us. if size matters more than quality, don’t call us. if you’re not interested in leaving a livable planet for the next generation, please don’t call us. if you’re content to live in a neighborhood without trees, don’t call us…”

They Call Her Mother Earth

Tuesday, April 8th, 2008

by Tao Oliveto, Carrboro, NC

Not surprisingly, in public opinion surveys, ‘women express higher levels of environmental concern than men, Riley Dunlap, a professor of sociology at Oklahoma State University’, as reported in NY Times last month. Motherhood can and does stir up feelings about protecting and nurturing offspring, and that includes protecting the environment around them, the food they eat, the air they breathe, their future on the planet.

Granted, things seemed to backslide when mothers decided to trust television commercials before their instincts. Like many kids, I grew up with Tide, Windex, Velveeta and Jello. (More recently and more shocking, I witnessed doting new parents holding a can of Coca-cola to the lips of an infant.)

But moms are waking up and when they talk, the world – and the market – listens. EcoMoms Alliance is a growing organization with 11,000 members from all over the world, dedicated to greening motherly ways and more. Sign on with EcoMoms and you are immediately asked to take 10 First Steps for A Sustainable Future – a challenge which includes changing lightbulbs, changing your driving habits and composting. But don’t expect to stop there. These Earth Mothers talk the walk – from local living, smaller cars, smaller houses, clothing swaps, natural cleaning products and water reuse. The mission is to share, support, teach and learn – not just with each other, but within schools, neighborhoods, communities and beyond.

The organization, founded and led by Kimberly Danek Pinkson, includes an extensive and impressive team, including experts in areas of environmental medicine, waste management, eco-gardening and more. Not just for the SUV-driving soccer moms, the Alliance reaches far and wide with educational outreach programs, campaigns and training for a new generation of women leaders. With celebrity members like Robin Wright Penn and corporate sponsors, Native Energy, Method and Sustainable Websites (to name just a few), EcoMoms Alliance is poised and ready to join the mainstream and be a force for good.

THE TAO OF CHANGE [the way of a better world]

brought to you by The Change, a strategy and design agency with an agenda to change the world