This product showed up at Whole Foods Market last week and I almost squealed with joy. You see, in my naive way, I thought we could save billions of gallons of water by simply learning to love our dirty little cars. Waking up is hard to do, but I’ve seen the error of my wishful ways. For the time-being, it seems we like our cars and we like ‘em clean.

Enter the environmentally safe, water-saving, super-effective and easy to use waterless car wash formula. Not a moment too soon. Just spray and wipe. If you don’t believe me, visit the websites, read the testimonials or just check in “down under” - it seems they’ve been using this similar formula there for years.

Now available in the U.S.. In fact, the clean car lover is covered coast to coast by two companies who are in it for all the right reasons. Eco Touch, based in the Northeast, was launched by James Dudra after spending a college semester abroad in drought-sick Australia while the Lucky Earth folks, Jeff and Lisa Peri, on the West Coast, set their sights on eliminating the chemicals used in conventional car washing.

Missions accomplished on both fronts. Now we just have to get it out there. Home washing wastes hundreds of gallons compared to pressurized commercial sprayers, so tell your neighbors, families and friends. Then get the word out to your full-service detailers, car dealerships and municipalities fast. And please, oh please, someone enlighten the well-meaning school-kids, raising money with hoses and buckets at parking lots all over America this Summer!