Coffee Table Activism, Minneapolis Style
Monday, June 16th, 2008
While visiting Minneapolis and enjoying another local lunch at the neighborhood food co-op, I saw this poster (to the left). It sounded like a great idea - an invitation to view the important and timely Green documentaries with your neighbors, for free! I’d heard of, but had not yet seen these films - End of Suburbia, The Power of Community and Oil on Ice. The name of the contact site, “Coffee Table Productions”, further intrigued me, so I took a look online and then contacted Deb and Doug Pierce, the minds behind this master plan - and around a coffee table.
Deb and Doug, both full-time professionals, have been growing progressive and sustainable
ideas into working groups and community events - usually while sitting around a coffee table - for years. Doug is a licensed architect and sustainable design planner with Perkins & Will of Minneapolis, while Deb is an award-winning, published illustrator and graphic designer. Deb found time between their jobs and community efforts to speak with me about Coffee Table Productions. Read on.
Tao: What inspired you to take on environmental and social issues on a grassroots level?
DP: We each grew up in small towns where we could see firsthand the impact an individual or small group could have on a community. It gave us an understanding of the connection we all have with each other and the earth. We each became activists in college and over the years found that advocating for sustainability is a natural tendency, like caring for one’s family.
Tao: In your experience, what most motivates people to “be the change”?
DP: The personal connection with the issue, and believing they can do something that matters. Being able to engage in an authentic message delivered with love, respect and compassion.
Tao: You are currently spearheading an eco-film series in your community. Why are these films important? Do these films reach the right audience or simply “preach to the choir”?
DP: The films are an excellent source of information and invite dialog. Even informed persons can benefit—we can’t know it all. “Preaching to the choir” isn’t necessarily a bad thing. Even if those who attend our events are active and/or informed on current issues, my experience has been that they are grateful to see others like themselves. Not only can they teach each other, if they know they are not alone, they can feel more empowered in their work towards creating solutions for all.
Tao: If someone is interested in organizing their own community to take action for environmental and/or social issues, what advice would you give them?
DP: There are many things to consider, but the 3 things I think of immediately are: 1) Begin by focusing on a specific issue or event so you have a common goal and a good place to put your energy. As you grow, you can branch-out into other areas. 2) Know that one cannot separate environmental, social and economic issues, they are intertwined/connected. 3) ALWAYS make time to thank each other and those who have helped you in your efforts. HAVE FUN, the spirit must be nurtured to stay healthy and strong!
There you have it - local activism can begin with “waking up” over a cup of coffee with friends and end with a lot more than a caffeine buzz.

by Tao Oliveto, Carrboro, NC
by Tao Oliveto


