by Tao Oliveto, Carrboro, NC

Today we Changers will be participating in an event with UNC’s Kenan-Flagler Business School. Jerry will be moderating a discussion panel of motivated businesses, including the director of U.S. marketing from Burt’s Bees. We will conclude with a workshop on branding for good, where Jerry will explain, “Branding is not rocket science. It’s a cocktail party.”

BASE and The Change present:
Branding for Good
A Panel Discussion on Successful Branding Strategies for Sustainable Entrepreneurs

The Center for Sustainable Enterprise (CSE) at UNC’s Kenan-Flagler Business School was established to help executives and future business leaders understand how social and environmental considerations are changing the competitive landscape of business.

The CSE provides education, research, and outreach to business students, executives, and organizations to help them benefit from the opportunities inherent in sustainable enterprise. Kenan-Flagler Business School is ranked one of the top business schools in the world for education in this arena.

We are looking forward to meeting many inspiring people!

Tags: business, culture, green

This entry was posted on Wednesday, April 16th, 2008 at 5:29 pm and is filed under Eco-News, Green Misc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.