Speaking of heroes, athletes seem to be naturals at it. And many of them continue to shine long after they leave the winner’s circle.

Tennis now steps up to the plate net with the announcement of GreenSlam, a organization promoting socially and environmentally responsible change through the power of sports. Founder, Billie Jean King, tennis legend and social activist, is no stranger to using her voice for good. She has teamed up with llana Kloss, CEO and Commissioner of World Team Tennis, to move professionals, along with the entire tennis industry, towards GreenSlam standards.

With programs that include global ecologically supportive athletic events, “green-collar” work/study opportunities and cleaning up roadways, GreenSlam reaches into all aspects of the sports world, including its fans.

Prince Sports stepped into the ring court as sponsor, along with the Tennis Industry Association and Firm Green Energy Inc, a leader in renewable energy initiatives, big names that go right to the source.

“If the billions of people who live and love sports take just one single step, we can win back our planet.”
- Billie Jean King.

Love. Set. Match.

Tags: activism, people, recreation, sports

This entry was posted on Tuesday, March 4th, 2008 at 12:53 pm and is filed under Green Misc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.