Take The Handmade Pledge - and then some
Wednesday, December 5th, 2007by Tao Oliveto, Carrboro, NC
Fair Trade, Organic, sustainable gifts are all the rage this year. If you doubt me, just surf awhile and see what pops up, or check out the Hollywood scene. You can add another list of must-be/haves to the list with the Buy Handmade Pledge. To date, 8,000 people have pledged to purchase only handmade gifts this year. I couldn’t resist - I signed on, too.
I admit that at first, I thought the pledge was encouraging people to make their own handmade gifts to give. Then I realized that this is much bigger - it’s about getting out of big-box stores selling us our slow death and into Farmer’s Markets, Co-ops, small local businesses and online sites. Oh, online sites. I looked into it and found out that the founder of the Buy Handmade Pledge has a website that hosts dozens of artists making really creative stuff. I saw clothing and jewelry and a pretty, ruffled apron. Cool! But, wait a minute - most of the art, though original, creative and fun, was not made with organic or sustainable materials…
I’m starting to feel a disconnet… While I’m thinking evolution, they are thinking… ‘what’s good for people who make handmade things’ and as a marketing strategy, it’s a bit mischievious. I credit Buy Handmade for not listing or linking to this site or the artists, but it didn’t take me long to find my way there anyway.
Buying more stuff that you don’t really need (a ruffled apron?), even if it is handmade, is a nice change from buying it at Target, but it’s not of the magnitude needed right now to set back the ticking clock on the time bomb of consumerism. What we really need is for people making handmade stuff (in addition to other producers) to think about what they are using to make their handmade stuff.
I’m making gifts this year. Treats with Fair Trade and organic ingredients and napkins made from reclaimed fabric. Total Sum Game. Happy Holidays.
