the TAO of CHANGE

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Blackle - it [could be] better in the dark

by Tao Oliveto, Carrboro, NC

Remember GoodSearch.com, the search engine that gives back to the charities of your choice with each use? You’re remembering to use that occasionally or more, right? Good. Search. Go. There. Now.

‘Cause here’s another one to consider. Blackle is a search engine developed by Heap Media and powered by Google Custom Search, that has a black screen and white letters. According to some recent calculations, if Google’s search engine screen was black instead of white, “750 mega watts/hour per year would be saved.” This theory will most likely be debated until the end of time, so I can’t say whether it is accurate or not. However, I do like the idea that seeing a dark screen is another daily reminder to say, turn out the light in the bathroom…?

I’ll give it a try since they at least deserve “A” for effort and it reminds me of a great dog I once knew. (Seriously.) As I include Blackle in my Round Robin of search engine use, I’ll let you know how I like it and what else I hear about potential energy savings.

In the meantime, share the Google Love - remember GOODSEARCH - the Big Engine that Could and Is - giving back.

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