by Tao Oliveto, Carrboro, NC
Jerry, the founder and Creative Director of The Change, is the guy all we Changers look and listen to. From several years of first-hand experience, I can say he is not only the most creative thinker I know, but is [usually] right about [almost] everything. It’s great to be getting his vision and voice out there.

Today, Jerry posted the first in a series of guest posts on green marketing over at TreeHugger. Here’s some of what he had to say:

“As an environmentalist, and as a guy who leads a good-for-the-world branding agency, I suggest that treehugging businesses should become the most kickass marketers on the planet. Brand communication is a critical way to change the equation, and balance it in favor of responsibility over expediency, and in favor of products created with moral consideration as opposed to just cheap goods. Here’s some thoughts on how to do it.”

Jerry always says, “The Truth is your best tool.” And as I’ve mentioned, he’s usually right. Read more about how he manages to kick some ass with his marketing philosophy at Tree Hugger.com or visit thechangestrategy.com.

Tags: community, culture, people

This entry was posted on Thursday, July 12th, 2007 at 4:08 pm and is filed under Green Misc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.